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Tel: +44 (0)1223 421 034
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Email: info@ososim.com
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Ososim Ltd.
St John’s Innovation Centre
Cowley Road
Cambridge
United Kingdom
CB4 0WS
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individual reports here:
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Ososim supports its clients by bringing together experts from the worlds of gaming technology, artificial intelligence, neuroscience, learning design, organisational behaviour and corporate learning.
Who we are

The Team

Ososim is led by a team of experienced, diverse and inquisitive people who are passionate about the impact that effective learning, enabled by technology, can have on individuals, companies and the community.

Elisa Alabaster
Director

Elisa has been designing and running educational business simulations, teaching executive management courses and facilitating leadership teams since 1990.  She has been involved with a wide range of simulation businesses from large corporates to entrepreneurial start-ups.

After starting her career in international corporate finance, she has specialised in simulations and experiential learning.  She has used, facilitated, and developed many different games and educational tools.  She particularly enjoys working closely with clients to create customised solutions and achieve exceptional learning outcomes.  

Elisa has a BA from Harvard University and an MBA from INSEAD, France.

Jonathan Knight
Director

Jonathan began his career in investment banking, working in Europe, North America and the Far East.  

Prior to becoming an entrepreneur, Jonathan spent over ten years as a management consultant, principally with Accenture, where he worked with companies, including Accenture itself, to define their strategy, align their organisation and their people, and execute their strategy.  He was part of the leadership team that established Accenture Learning.  

Jonathan has an MBA from INSEAD, France, an MA (Hons) from Cambridge University, England and Diploma in Corporate Finance from London Business School.

Jonathan has been President of the UK INSEAD Alumni Association and a member of the UK INSEAD Council.  He was additionally a founding committee member of the EU’s eLearning Industry Group, a member of the Advisory Board of the B2B advertising marketplace dot com, ADazzle (now part of Comcast), past member of INSEAD’s Advisory Committee for Management Education and Vice Patron of the charity Missing People.

Khurshed Dehnugara
Director

He leads Relume, a research and advisory firm working at the most senior levels of complex global organisations.

He specialises in working with the CEOs and Executive Teams of Challenger Organisations and is co-author of the book The Challenger Spirit – Organisations That Disturb The Status Quo.

Simon Jones
Director

He started his professional career in retail banking and then moved on to management consulting. Most recently he was CEO of a global telecoms consulting and research company, growing it seven-fold in 12 years including its sale, various acquisitions and international expansion.

He now provides consulting support on revenue generation, HR, finance and operational issues to businesses, is an angel investor and holds a portfolio of Non-executive Director positions.  He is a certified Business Coach, holds an Economics degree from Cambridge University and an MBA from the University of Pennsylvania.

Lynda Gratton
Advisor

Lynda Gratton, Professor of Management Practice at London Business School and founder of the Hot Spots Movement. She is considered one of the world’s authorities on people in organisations and actively advises companies across the world.

Over the last decade Lynda has been profiled in numerous magazines including Personnel Today, The Guardian and the Financial Times. In 2007 Human Resources Magazine ranked her as one of the top two most influential people of the profession and she is regularly included by The Times as one of the world’s top business thinkers.

Toby Simpson
Director

Toby started out designing and creating computer games in the early 90s on a variety of
platforms before moving on to manage the production of the highly successful Creatures
games. Toby was co-founder and CTO of Fetch.ai, an ambitious project to create a self-
learning blockchain network.

He spent the first decade of the new millennium creating a biological inspired simulation
engine capable of delivering a world of incredible detail to thousands of simultaneous users.
Toby believes in providing software solutions where complexity emerges from the
interactions of simple components.

He was Chief Technology Officer of Ososim for five years and continues to provide advice on
emerging technologies, leverages his extensive experience to support the development
team and helps set the strategic direction of the business.

Maarten Nijhoff Asser
Ososim Associate

Maarten has been a successful facilitator, designer and orchestrator of executive programmes across the globe for the last twenty years. Maarten collaborates with various international business schools especially Tuck School of Business at Dartmouth College and the Indian School of Business, in Hyderabad, India as well as Duke CE.

He graduated from the University of Amsterdam, the Netherlands, Faculty of Law, with a degree in International Organizations and Intellectual Property. Further studies included an MBA from THESEUS International Management Institute in Sophia Antipolis, France. Maarten is the co-designer of the HYDRO Simulation.

Joanna Bissada
Ososim Associate

Joanna Bissada is a business coach, facilitator and trainer, focusing on leadership, performance and cultural transformation in international or multi-cultural environments.

She works in both English and French and her clients includes CAC 40 and Fortune 500 companies in a wide variety of sectors (IT, automobile, press, cosmetics, public sector etc.)

Joanna also teaches leadership and coaching skills for managers and future coaches in a Paris based Coaching School.

Joanna originally qualified as a lawyer and worked for ten years in the international legal department of an American technology multinational, handling legal, business and compliance matters. She holds a Masters in Business Law (Université Paris – La Sorbonne) and passed the Paris Bar with honors.

She is Certified with the International Coach Federation (ICF). Joanna is also certified MBTI (I and II), CTT (Cultural Transformation Tools), trained to facilitate Co-Development and Co-Coaching. She has followed courses on Transactional Analysis, Systemic Approach and NLP.

Joanna brings to her practice her passion and expertise around cross-functional and cross-jurisdictional projects allowing change and innovation as well as her experience being a true business partner.

Virginia Brumby
Ososim Associate

With a background in PR and communications, Virginia has been running her own company in Singapore since 2010. She has worked with and consulted for organizations in Europe, Asia, Australia, and North & South America, helping them improve their communications and marketing strategy.

Virginia has a BA from Washington and Lee University (USA) and an MBA from INSEAD (France & Singapore.) She is currently an Entrepreneur in Residence at INSEAD.

Christophe Ferreira
Ososim Associate

After working as an M&A lawyer and private banker in Europe and South America, Christophe moved into management, running an export company in India, and a lifestyle-focused business in Singapore.

He has a strong interest in HR, and has developed specific practices to recruit multicultural talent.

Christophe has degrees from Toulouse Law School, EM Lyon Business School, and has passed the Paris Bar Exam. He regularly assists with courses at INSEAD.

Kate Philips-Kaiser
Ososim Associate

Kate Philips-Kaiser is an international leadership coach and business founder with over 20 years of experience working with entrepreneurs, managers and teams from around the world.

As a certified coach, Kate has worked with hundreds of individuals and teams, providing the support and structure to understand their dynamics and drive better outcomes for themselves and their stakeholders. She founded her own business, AmphiMedia, to provide an innovative methodology and technology for facilitating reflection and social learning in executive development.

At the start of her career, Kate was a manager of Sales Operations and Marketing for Europe, Middle East and Africa with global telecom manufacturer Nortel, based in Paris, and previously as Coordinator of the Centre for Canada-Asia Business Relations at Queen’s University in Canada.

Kate holds an MBA from INSEAD (1997), where she also completed the Consulting and Coaching for Change program (Diploma in Clinical Organisational Psychology) (2010). She also has a Bachelor of Arts and Science Honours (1994) in Economics and Politics from Queen’s University, Canada.

Marie-Lys Leschiera
Ososim Associate

Marie-Lys has been designing and teaching executive education courses in various business institutions (HEC Paris, Emeritus, INSEAD, IMD) and multinational companies since 2006.

Drawing from her diverse background and intensive exposure to international environments, she brings a practical and down-to-earth approach to her courses, through the use of custom-made cases, exercises and/or management simulations.

Marie-Lys graduated as an engineer from Ecole Nationale Supérieure de l’Aéronautique de de l’Espace (SUPAERO) in Toulouse (France) and holds a business degree from this school.

Tom Ryan
Ososim Associate

Tom is an international business consultant and educator with 35 years of experience and expertise covering strategic planning, business development and financial management who works with senior leadership teams at knowledge-based people organisations to deliver strategic and financial results.

His professional experience includes time with E&Y and PwC, financial management positions in a variety of industries, management consultants AT Kearney in New York and leading the company-specific executive education business London Business School.

His has taught courses at London Business School, Chartered Accountants Ireland and international development programmes in the former Soviet Union.  He has written case studies in accounting, finance and new venture development.

Tara Swart
Ososim Associate

Tara is the only leadership coach with a PhD in neuroscience and a successful career as medical doctor behind her. This unique combination of experience comes together to create an uncompromising and holistic impact on performance optimisation in businesses in the UK and USA.

Tara is at the forefront of the application of neuroscience to business and is passionate about disseminating simple, pragmatic neuroscience-based messages that change the way people work and sustainably translate to tangible financial improvement in the business.

She is a published author of a book and over 20 articles in journals of neuroscience and coaching. She speaks globally on the brain in business at international conferences, blue chip corporations and at top business schools including Oxford, Stanford and MIT.

Paul Ward
Ososim Associate

As an Executive coach and trainer, Paul focuses on the key motivational drivers of individuals and teams. As a Master Practitioner and trainer of NLP and a Licensed Trainer of Motivational maps, with over 20 years of management experience, Paul uses Motivational Map technology to unlock what really drives people at work and in life.

Paul works with individuals and teams to develop improved engagement and motivation through positive communication and influence. He also works with other coaches and consultants in helping them grow opportunities with their clients.

 

Craig Collins
Associate

Craig has more than twenty-five years international experience in the design and delivery of leadership development initiatives.  He also assists intact teams to take their performance to the next level and coaches senior executives.  Many of the groups he works with consist of participants from a variety of cultural backgrounds.

Craig is skilled at striking a dynamic balance between facilitating and instructing.  He is able to challenge and stretch participants while simultaneously creating a secure space for experimenting with new approaches.

During his business career, Craig worked for John Deere in marketing and product support roles in the US, Europe and the Middle East.  Craig holds US and Belgian nationalities and has lived and worked in the US, the UK, Greece, Germany and Belgium.  He also has significant work experience in Turkey, the Middle East, East and Southeast Asia and Australia.

After receiving his undergraduate degree from Rice University, Craig gained practical leadership experience as a US naval officer.  He received a scholarship for a year’s graduate study at the University of Cologne. Craig attended a joint MBA program at SMU and Thunderbird.

David Dinwoodie
Associate

David has held senior management positions, with pan-European and global responsibilities in Ernst & Young, BICC General Cable, Planeta de Agostini and Bristol-Myers Squibb. He is an expert in leadership development and strategic management and brings over 25 years of international business experience.

David held the positions of Executive Director of ESADE Executive Education and General Manager of EADA Business School. Previously, David held the position of Vice-President of Global Leadership Solutions at the Center for Creative Leadership© (CCL©). He managed CCL’s global portfolio of Open Enrolment Programs, Corporate Learning Solutions, Coaching and Assessment Services across 12 campuses worldwide.  As a faculty member and executive coach, David has designed and delivered leadership development engagements for global clients across the Americas, Europe, Middle East and Asia.

David holds a Master of International Management from the Thunderbird School of Global Management and earned an MBA from ESADE Business School in Barcelona. His doctoral degree in the area of Organizational Psychology is from Aston University (UK). His research activities are centered on organizations engaged in internationalization processes that seek leadership strategies to create performance-oriented cultures.

David is co-author of the book Becoming a Strategic Leader: Your Role in Your Organization’s Enduring Success. He was the recipient of the EFMD Excellence in Practice Gold Award for the program Accelerated Leadership for Transformational Change together with the Mars Corporation.

Conor Bradley

After completing his bachelor’s degree in Biomedical Engineering at Ulster University, Conor went on to receive a Masters of Software Development at Queen’s University Belfast.  After completing his Masters, he joined Ososim in January 2022. 

He has worked previously as a Quality Engineer in orthopaedics manufacturing with Stryker Corporation, and after completing his undergraduate took a gap year to work as a camp counsellor and teacher in the United States. 

His interests include engineering, computer science and machine learning.

Chris Dunkling

Chris joined Ososim in 2019 from Coventry University, where he received a BSC in Computer Science.  He had several years prior experience on software development projects.

Chris works with clients and partners to provide technical and operational support. He has strong programming skills which contribute to the ongoing development of the Ososim platform.

Tim Orton

Tim is an experienced C++ developer and is a Senior Software Developer in the Ososim technology team.  

He has more than six years’ experience with C++ as well as a year’s experience teaching C++. 

Tim has an MSc in Games Programming and a BSc in Computer Science from Hull University. He has been developing games for 20 years, and previously worked as a Programming Analyst where he was developing CAD/CAM software using OpenGL.

Caroline Saunders

After graduating with a first-class Bachelor of Arts degree from Nottingham University, Caroline began a career in FMCG marketing. She spent several years working on high-profile, global brands in food and drink, followed by marketing for skincare and nursery products in family-run companies and luxury brands.

Turning her skills to B2B marketing, Caroline now specialises in marketing communications, helping companies build relationships with potential and existing customers through the complete marketing mix, including digital marketing, PR and social media. Caroline leads our marketing communications, utilising the complete marketing mix to develop our customer base.

Dr. Lim Peng Soon
Associate

Peng Soon is the President of Learning & Performance Systems. His area of expertise is in the human side of organisational change – the transition processes that occur at the individual level. He also designs and delivers workshops on leadership development and coaching. 

Dr. Lim holds a doctoral degree in education and human development from The George Washington University. He is the recipient of the 2004 Ralph Upson Stone Award for the best doctoral student entering the dissertation phase of the doctoral studies “who possesses academic excellence, and who represents and actualizes the self-less development of others”. Dr. Lim brings with him 30 years of experience in human resource development and does consulting work in both the private and public sectors.

Sean Germond
Associate

Sean is the founder and director of Pygmalion, a South African based Organisation & Leadership Development consultancy and coaching practice.  He has more than 26 years’ experience working with executives to conceive and implement strategies and execution plans and practices in support of their business and organisational goals.  With a client base across Africa, Sean has extensive experience in using digital platforms and online tools to support learning.

Sean holds a Master’s Degree in Psychology, is registered as a Counselling Psychologist and a Board Certified Coach.  He is also a certified practitioner across a range of psychometric assessment instruments and a Global Associate with the Center for Creative Leadership.

Edyta Ponarad
Associate

Edyta is the founder member of the Polish chapter of International Coach Federation, where
she was also a board member from 2005 to 2006. She is a licensed Team Coach with TCI
and licensed user of psychometric tools such as: OPQ32, Dimensions, Psytech, EBW, PRISM
and MAPP, WPB5, Thomas TEIQue. In her work as team coach and facilitator she uses
business simulations and specialises in helping organisations transform into more agile ways
of working in VUCA world. She is passionate about AI and future trends.
Edyta has an MA in linguistics and an MBA (1996). She has started her professional career
with Company Assistance Limited working on two sector privatization projects and then
worked in M&A. She subsequently spent eight years working for multinational companies
(Unilever, Janssen-Cilag, Pepsi Cola International) where she was HR Manager and then HR
Director. One of her last corporate projects was leading the communication and HR aspects
of the Pepsi and General Bottlers merger.

For the past twenty years as a coach and consultant, Edyta has worked for companies
including Raiffeisen Bank Polska SA, VW Bank Polska, Media Express, Beiersdorf Lechia SA,
Macro Cash & Carry, DEC-GATX, Henkel, Danone, Philip Morris, Avon, Kraft Foods Polska,
Allianz, Aviva, Axa and Nestle SA. Her speciality is in team effectiveness and organisational
development. She is extremely successful in solving crisis situations in teams especially
conflict mediation and facilitation of difficult processes.

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